BEHIND THE SCENES SS25.
For the latest J.C. RAGS shoot, we traveled to Denmark with a small but passionate team. The goal? To capture the raw nature and urban vibes of this diverse country in images that perfectly reflect the identity of J.C. RAGS.
Møns Klint: Untamed Nature
Our first stop was Møns Klint, the iconic white chalk cliffs on Denmark’s east coast. The steep cliffs and rough waters provided a dramatic backdrop for the collection. Here, we worked with natural elements: the wind, the sea, and the ever-changing light.
Møns Klint: Untamed Nature
Our first stop was Møns Klint, the iconic white chalk cliffs on Denmark’s east coast. The steep cliffs and rough waters provided a dramatic backdrop for the collection. Here, we worked with natural elements: the wind, the sea, and the ever-changing light.
Skovtårnet: A Perspective from Above
One of the most unique locations was Skovtårnet, the breathtaking Forest Tower nestled in the woods of Gisselfeld Klosters Skove. This architectural masterpiece offered a spectacular view over the treetops.
Skovtårnet: A Perspective from Above
One of the most unique locations was Skovtårnet, the breathtaking Forest Tower nestled in the woods of Gisselfeld Klosters Skove. This architectural masterpiece offered a spectacular view over the treetops.
Copenhagen: Urban Simplicity
Back in Copenhagen, we explored the city to highlight the urban side of J.C. RAGS. The abundant waterways, industrial buildings, and vibrant atmosphere of the Danish capital created the perfect contrast to the vast nature of Møns Klint. Here, everything revolved around simplicity, texture, and storytelling through architecture and styling.
Copenhagen: Urban Simplicity
Back in Copenhagen, we explored the city to highlight the urban side of J.C. RAGS. The abundant waterways, industrial buildings, and vibrant atmosphere of the Danish capital created the perfect contrast to the vast nature of Møns Klint. Here, everything revolved around simplicity, texture, and storytelling through architecture and styling.
The Final Result
From rugged cliffs to the modern city and the serene heights of Skovtårnet, this shoot proves that adventure and style go hand in hand.
Curious about the campaign? Keep an eye on our socials and experience the journey yourself!
The Final Result
From rugged cliffs to the modern city and the serene heights of Skovtårnet, this shoot proves that adventure and style go hand in hand.
Curious about the campaign? Keep an eye on our socials and experience the journey yourself!
