THE REDEFINITION OF J.C. RAGS.

It began in the 1980s when Hans Ubbink, a Dutch designer, launched J.C. RAGS, a brand known for menswear staples. A full scan of the brand in 2023 now leads to a completely new identity. The brand's mission is to foster a community around contemporary masculinity, offering timeless, well-crafted garments. Today, J.C. RAGS is focused on expanding retail partnerships and online visibility, launching a new collection that embodies innovation and modern masculinity.